Satish Varma

Fractional CMO / CGO & Business Consultant

I help founders and growth-stage companies build go-to-market strategy, fix broken funnels, and enter the India–Australia market. Senior marketing and growth leadership without the full-time cost.

How I work with founders

Growth & Positioning

For founders with a product but no clear story. I build positioning, messaging and the systems that turn attention into trust and pipeline.

India ↔ Australia Market Entry

For brands crossing between the two markets. I've led NRI-market and cross-border expansion: owner acquisition, partnerships, and on-the-ground go-to-market.

Content-Led Growth

Content as a business asset, not a promo tool: founder branding, performance marketing, and channels that compound.

Selected engagements

Quick Vitals

Fractional CMO

Health-tech. Product & content marketing strategy, brand visibility, growth campaigns.

Suprhost

Global Growth Lead

Expansion into Andhra Pradesh, Telangana & global NRI markets; owner-acquisition channels; yield-optimisation education.

Hop on Kangaroo

Fractional CGO

AU travel & experiences. Growth strategy and marketing leadership.

Curapod / LiteMed

Brand & Growth Strategy

Helped shape the founder’s personal brand and build a founder-led content strategy for Curapod. Led early UGC-style video content for performance marketing, with a focus on relatable storytelling, stronger ad creatives and digital growth.

Founder Branding · Content Strategy · UGC · Performance Marketing · Creative Direction

Xcel Global Services

via Trendz IT

Led marketing, sales & operations; brand repositioning; lead generation.

The path here

I didn’t start as a consultant. I built from the ground up.

2015–2019

Coles Express

Customer service through my international-student years.

2016–2021

WAG

Joined a 4-person company; scaled e-commerce across Amazon, eBay and Catch; grew to supervisor. This is where I learned to think like a builder.

2022–2024

Trendz IT AU

Senior Marketing Specialist & Operations; led growth for client Xcel Global Services.

2024–present

Independent practice

Fractional CMO/CGO & consultant across India and Australia.

Education & credentials

  • MBA, International Business, Charles Darwin University
  • Diploma, Film / Cinema / Video Studies, Australian Film Base
  • BPharm, CMR College of Pharmacy
  • Marketing Specialist, VETASSESS, ANZSCO 225113
  • TEDx Speaker: on NRI identity, the creator economy, and building across borders.

I approach cinema the way I approach business, with structure, discipline, and respect for the craft.

Building something across India and Australia?

Let’s talk.

Book a call